The Creative Priority – Putting Innovation to Work in Your Business


Jerry Hirshberg was recruited and subsequently hired to found Nissan Design International, Inc. (NDI). This book “weaves together enlightening real-world anecdotes with the story of NDI’s genesis to illustrate eleven interlocking strategies that came to define NDI’s creative priority.”

I found the book to be a refreshing breather from the more typical process, proces, process books that are currently found on the market. No if you know me, you must know that I am a process man at heart, so don’t go thinking that I have experianced a fundamental shift in perspective because of this book.

However, it certainly brings to light a number of the weaknesses inherent in the the process only mindframe and provides some insight on how to go about encouraging creativity within a process.

I suggest that anyone looking for a break from the more popular process management theories take a look at this and see if it doesn’t encourage you to temper your processes with just the right ammount of creative edge.

ISBN #: 0887309607 
Recommended?: Yes

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